Now we get to the disappointments.
Opening in 4th place was the Vin Diesel action flick The Last Witch Hunter. Trying to capitalize on Halloween and his big fan base from the Fast and Furious movies it appears neither group showed up large for the movie and it barely broke $10 million.
The latest addition to the perpetual Halloween franchise Paranormal Activity failed to live up to its predecessors and finished in 6th place with $8.2 million. But the studio planning to release that on VOD shortly after premiering in theatres hurt it since many theatres refused to screen the movie. So despite the low amount it took in it had the best per theatre average of any movie in the top 10.
Expanding wide this weekend was Oscar hopeful Steve Jobs. While there has been a lot of buzz surrounding the movie it looks like general audiences just didn’t feel like checking it out. With $7.2 million it landed in 7th place. Expectations were that it would make around $20 million and come in first for the weekend so its 7th place finish was one of the biggest disappointments of the weekend.
And if you want to talk about movies no one wanted to see we have to talk about Rock the Kasbah with Bill Murray and Jem and the Holograms. Both movies opened in over 2,000 theaters and neither one made it to the top 10. Rock the Kasbah opened in 13th and Jem and the Holograms opened in 15th behind Maze Runner: Scorch Trials that is in its 6th week of release. Rock the Kasbah made $1.5 million from 2,012 theatres for an average of $750 per screen and Jem and the Holograms made $1.3 million from 2,413 theatres for an average of $539 per theatre. That makes Rock the Kasbah the 5th worst opening movie of all time and Jem and the Holograms the 4th worst.
Any theories on why this weekend was so bad? Let us know.