First thing I find surprising is that 70% of people don’t know what they are going to see when they go to the theatre. I get that I am in the minority and like to know a lot about a movie before I see it but I find it crazy that 70% of people just show up at a theatre and then pick a movie. Guess it could be fun to be surprised but I always like to plan ahead and show up at the right time. When people do decide what movie to see they mostly do it based on the trailers. This is not surprising and explains why newspapers are getting rid of movie critics. Their influence on the general movie going public is small. When only 8% picked a movie based on a friends recommendation it’s clear they aren’t going to listen to a critic.
Second thing that I found interesting was what people look for before choosing a movie. If you like drama movies you look at the plot, if you like comedies you look at the stars, and if you like action movies you look at the director. But if you like horror movies you just pick one based on what time it is playing. That says a lot about horror movie fans. As long as a movie is labeled horror they will show up to see it good or bad.
I think my favorite part of the survey is where they list what other video content people like to watch. They break it down by genre. So if you see Big Franchise movies you are more likely to watch videos about comics and martial arts. If you like drama you will watch content about movie references and shopping. That’s all fine but for those that watch action movies is where it gets odd. Apparently action fans like to watch martial arts videos (makes sense) and Home and Garden Videos (huh?). I can only guess they want to figure out how to fix their lawn after they mess it up doing martial arts.
Was there anything else interesting you found?
Here is the link again take a look